I'm a multi-disciplined insights and analytics professional with 20+ years of CPG experience who is passionate about leveraging data and insights to drive marketing strategy, relishes working on complex marketing challenges, and is very enthusiastic about the impact that meaningful consumer and shopper insights can have in unlocking brand and category growth.
I've led the insights agenda across a range of value creation initiatives, leveraging multi-source data and deep consumer insights to deliver compelling narratives that influence, inspire, and drive results.
As an insights capability builder I've delivered new internal reporting capabilities, set up independent knowledge management systems, embedded a new growth framework and landed training programmes to onboard new innovation and communication testing toolkits to optimise research planning and drive sharper decision-making.
As an individual, I’m known for my resourcefulness, leadership skills, collaborative working style and enthusiasm for developing talent and nurturing high performing teams.
I’m comfortable working through change and complex environments having experienced a number of business transformations, and bring a curious and creative mindset that is enthusiastic about piloting new approaches and innovative ideas.
Led annual business and global brand reviews, monthly market performance steering, and pioneered agile post-communication tracking leveraging social listening and media data.
Overcame complex challenges during significant business carve-outs, leading tooling assessment and prioritisation, data and resource migration scoping and set-up of independent knowledge management systems.
Established new processes, defined new internal reporting capabilities, delivered innovation and communication research toolkits and guidelines to support business steering and decision-making.
Designed insight and learning plans leveraging a diverse research methodologies to address business challenges, validate innovation and communication, and analyse trends impacting categories.
Passionate about cultivating talent and high performing teams, having successfully coached and mentored insights and marketing professionals across a number of roles.
I provide strategic support that combines experience, rigorous analysis, and deep consumer understanding to help drive clearer and more effective decisions.
Leverage a career that's touched on almost every insight specialism, including expertise in synthesising multi-source data and deep consumer insights to strengthen data driven decision making and business performance steering capabilities of your team.
Achieve peace of mind partnering with someone who has led the insights and analytics agenda across a range of value creation initiatives covering brand development, communication and innovation pipeline strategy, and portfolio optimization.
Ensure priorities are adequately covered with a flexible insight resourcing solution that is tailored to your specific requirements.
If my services align with what you’re looking for and you need clear, strategic, and personalized support, I’m here for you. Let’s create the path toward your next set of meaningful achievements.